
Why Customer Experience (CX)?
80% of CEO’s believe that their businesses deliver superior customer service. Only 8% of their customers agree.
Expertly managed customer data provides a true insight into the thoughts of those we are serving. We monitor brand interactions in order to spot opportunities for improvement. Learning what your customers truly want and need is the key to a great experience, leading to retention, increased spend and loyalty.
Our Customer experience Solutions

Customer-Centric Culture:
Move away from a process-focused culture to a culture that holds customer experience and satisfaction first.
Customer Experience Strategy:
Develop a holistic and integrated customer experience strategy that governs all customer journeys and aligns to the broader objectives of the organization
Experience design and improvement:
Implement continuous experience improvement by optimising customer-facing and non-customer facing processes to delight customers in all ‘moments of truth.’
Organizational adoption and accountability:
Design a governance model aimed at ensuring customer experience strategy and modus operandi adoption across the organization.
Voice of Customer:
Collect and analyze customer data and feedback to provide your organization with the right insights for impact-based decision making.
Metrics and ROI models:
Translate customer feedback into measurable metrics to track the performance of customer experience and the ROI of initiatives.
Our CX Roadmap
Take your team on a journey to develop a customer-centric mindset, essential for success in any business.
Assess your current customer experience
- Cultural readiness
- Current strategy
- CX initiatives
- Organisation Structure
- CX maturity
- Capabilities and resources
Define your objectives – the “To be” state
- Aspiration goals and objectives
- Vision and mission for CX
Map the journey to success
- Identify gaps between “as is” and “to be” states
- Develop road map for success
- Prioritise objectives
Design innovative solutions to delight customers
- Design CX solutions
- Customer personas
- Journey mapping
- VoC programmes and metric systems
- Process change
- Digital transformation
Engage your internal customers – the employees
- CX training
- Employee engagement
- Cultural change
- Coaching
Implementation and monitoring change
- Monitor key metrics and KPI’s
- Continuous improvements
Latest CX ARTICLES
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How Virtual Team Coaching Can Help Your Organization to Thrive in the Covid-19 Era
InsightsBy Elisabeth Muller With the arrival of the pandemic Covid-19, the world around us changed almost overnight. How we work and do business is one of […]Learn more -
Miriam Kugel Talks Work in the Time of Coronavirus
Insights, InterviewsNew Metrics Director Miriam Kugel is featured on the latest episode of “ASPIRAformance™ Resilience in the Time of Coronavirus” with Wael Zaki. Miriam is a […]Learn more -
New Metrics to Judge CX Awards in Dubai
Events, NewsWe are pleased to announce that our Principal Consultant Rami Haffar has been selected as a judge for the Gulf Customer Experience Awards 2020. Now […]Learn more