Our Expertise
Supporting businesses across end-to-end XM transformations, corporate change and insight engine building.
Transforming operating models to navigate market uncertainty and deliver against rapidly changing needs.
Future proofing your people through accelerated and experiential learning.
Our Insights
Phenomenology and CX: Designing for Lived Experience in a Digital World
Insights
Phenomenology in CX design shapes lived experience through embodiment, temporality, and AI, creating digital interactions grounded in human perception.
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Experience by Design: Understanding and Operationalizing ADAA and DGA Frameworks in Saudi Arabia
InsightsIn a shift toward citizen-centric governance, ADAA and DGA frameworks are transforming Saudi Arabia’s public sector by turning experience measurement into a strategic driver of Vision 2030.Learn more -
Designing Cognitive CX: AI, the Extended Mind, and the Future of Experience
InsightsAI transforms CX through the Extended Mind Thesis by reshaping design, extending cognition, and introducing new ethical responsibilities.Learn more -
AI for Public Good: Advancing Inclusive, Data-Driven, and Future-Ready Societies
InsightsAI is transforming governance, public services, and social equity across the Middle East through smarter, inclusive, and data-driven systems.Learn more
Selected Clients
