Insights
Find out what’s been happening...
-
How Saudi Businesses Are Adapting CX for Ramadan’s Digital-First Consumers
InsightsSaudi businesses are adapting CX for Ramadan’s digital-first consumers by leveraging AI, personalization, and culturally attuned engagement.Learn more -
The AI-Powered Customer Experience: Personalization vs. Privacy in the Middle East
InsightsBusinesses must balance innovation with ethics, ensuring that AI enhances customer relationships rather than undermining trust.Learn more -
GCC Smart Cities: Innovation, Sustainability, and the Future of Human-Centric Urban Living
InsightsGCC smart cities must enhance human experiences, improve quality of life, and foster economic growth while addressing sustainability challenges.Learn more -
Driving ESG Transformation in the GCC: The Role of Technology, CX, and EX in Building a Sustainable Future
InsightsGCC countries like KSA and UAE ambitious ESG goals mirror a global shift toward sustainability, with technology, CX, and EX playing critical roles.Learn more -
Prospect Theory in CX: Understanding and Leveraging Customer Decision-Making
InsightsBusinesses can craft experiences that resonate by relying on the Prospect Theory which offers invaluable insights into how customers perceive losses, gains, and ownership.Learn more -
The State of Banking in KSA and UAE Through the Lens of Customers
InsightsNew Metrics draws on proprietary research on evolving customer preferences, emerging trends, and the strategic priorities driving the UAE and KSA banking sectors.Learn more -
Top AI Trends for 2025: Unlocking the Potential of AI to Drive Memorable and Meaningful Experiences
InsightsFrom immersive AR experiences and autonomous agents to ethical practices and sustainable models, these AI trends will transform the way we work and live.Learn more -
CX Trends in the Middle East: Insights and the Road Ahead
InsightsThese are the CX trends that defined the UAE, KSA and the rest of the GCC in 2024 and the trends that will differentiate 2025.Learn more -
Redefining Performance Appraisals: Integrating Intelligence Theories for Enhanced Employee Experience
InsightsThis shift toward intelligence-driven performance appraisals isn’t just a necessity for modern EX strategies—it’s a strategic imperative.Learn more